• Maya Joe

There is a consensus that the business reporting model needs to expand to serve the changing information needs of the market and provides information required for the corporate and other stake holders. It is highly essential for any financial expert to analyse the financial statements of a firm and the three key areas are: 1) The structure of the financial statement 2) The economic characteristics of the industry in which the firm operates and 3) The strategies of the firm pursues to differentiate itself from others. The role of finance professionals are not ending only on the presentation of numbers and statements, but leadership is becoming more depending on the finance team to provide thoughtful insight and decisions with the information they present. It includes critical thinking skills, financial data analysis and system thinking to improve value added –decision making. The purpose of this study is to demonstrate the association between learning orientation and quality orientation and how it helps to evaluate the financial performance.

Financial Analysis, Critical Thinking, Decision Making, Quality Orientation

"QUALITY ORIENTATION TO EVALUATE FINANCIAL PERFORMANCE OUTCOMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.60-67, January-2019, Available :http://www.jetir.org/papers/JETIRT006010.pdf

"QUALITY ORIENTATION TO EVALUATE FINANCIAL PERFORMANCE OUTCOMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp60-67, January-2019, Available at : http://www.jetir.org/papers/JETIRT006010.pdf