• N.Ramesh
• S.Yoganand

This research was conducted in Madurai town. The main objective of this research is to assess factors affecting room occupancy rate marketing and its opportunities in the first level hotels of Madurai town. The purpose of the research was to identifying the major factors that affect the room occupancy rate marketing, to take possible measurement for maximizing the room occupancy rate marketing. The main research design used by the researchers in the study was descriptive type to investigate the factors affecting room occupancy rate marketing and its opportunities in first level hotels of Madurai town and they used both quantitative and qualitative research approach, because to describe the numerical data analysis and to interpret the collected data respectively. The research had a total of 30 respondents among thus general managers, middle level managers of first level hotels of Madurai town, Hotel Association of Madurai Town, Administration of Culture and Tourism Office Madurai Town. The researchers used both primary and secondary data as a source of information about the factors affecting room occupancy rate marketing and its opportunities in first level hotels of Madurai town. Researchers analysed the data by diagrammatic method of data presentation. From this diagrammatic method the researchers mainly used the both pie chart and tabulation form of data analysis method to represent both quantitative and qualitative types of data. Consequently, based on the findings, the researchers forwarded important recommendations and suggestion on factors affecting room occupancy rate marketing and its opportunities in first level hotels of Madurai town.

Occupancy rate, hotel, seasonality, marketing, first level hotel, room

"A RESEARCH ON FACTORS AFFECTING ROOM OCCUPANCY RATE MARKETING AND ITS OPPORTUNITIES IN 1ST LEVEL HOTELS OF MADURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.11-15, January-2019, Available :http://www.jetir.org/papers/JETIRU006003.pdf

"A RESEARCH ON FACTORS AFFECTING ROOM OCCUPANCY RATE MARKETING AND ITS OPPORTUNITIES IN 1ST LEVEL HOTELS OF MADURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp11-15, January-2019, Available at : http://www.jetir.org/papers/JETIRU006003.pdf