• M. V. D. ASWATHY
• Dr. SHERLY THOMAS

Environmental issues like global warming, climate change, greenhouse gas effect, ozone layer depletion, etc. have brought a great variation in monsoon pattern and it does have a negative impact on agricultural sector. This alarming issue has caught the attention of agricultural scientists across the globe and they laid emphasis on an alternative farming system which ensures environmental sustainability, which resulted in the widespread adoption of organic farming practices both in developed and developing economies. Even in India, organic market is considered as a promising area of investment, as many consumers are coming forward to purchase organic products for its perceived benefits. Therefore, it was felt necessary to conduct a consumer survey to evaluate the environmental awareness of consumers in purchasing organic products in Coimbatore city of Tamilnadu. The city comprises of many organic outlets and people are also showing keen interest in buying organic products. A well-structured questionnaire is framed to collect information from organic consumers who frequently visit the organic outlets. The collected data are analyzed using appropriate statistical tools and inferences are drawn.

Environmental issues, organic farming, environmental sustainability, organic movement, environmental awareness, etc

"EVALUATING THE ENVIRONMENTAL AWARENESS OF CONSUMERS ON PURCHASE OF ORGANIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.29-36, January-2019, Available :http://www.jetir.org/papers/JETIRX006007.pdf

"EVALUATING THE ENVIRONMENTAL AWARENESS OF CONSUMERS ON PURCHASE OF ORGANIC PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp29-36, January-2019, Available at : http://www.jetir.org/papers/JETIRX006007.pdf