UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRX006009


Registration ID:
196494

Page Number

43-47

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Title

GREEN MARKETING AND BEHAVIOUR OF CUSTOMERS TOWARDS ENVIRONMENTAL PUCHASE OF PRODUCT

Abstract

The present environmental scenario is concerned with various issues like global warming, disposal of waste, climate change, and alarming pollution. The government has taken various interventions to promote green marketing practices. But, still corporate hesitate to do so, due to increase in cost of production, which reduces their return. The company that successful green marketing reduces cost for example Mc Donald, Tuna Manufactures, Xerox, Indian Railways, WIPRO, Infosys, etc. The green marketing denotes reduce consumption, waste and pollution; reuse what we have; and recycle everything we can. Apart from this, green marketing stresses on conserving energy, water and other natural resources, compliance with environmental regulations, striving to buy, sell and use ecologically friendly products, educate employees, customers and other businesses.

Key Words

Green marketing, environmental sustainability, green purchase, etc.

Cite This Article

"GREEN MARKETING AND BEHAVIOUR OF CUSTOMERS TOWARDS ENVIRONMENTAL PUCHASE OF PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.43-47, January-2019, Available :http://www.jetir.org/papers/JETIRX006009.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GREEN MARKETING AND BEHAVIOUR OF CUSTOMERS TOWARDS ENVIRONMENTAL PUCHASE OF PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp43-47, January-2019, Available at : http://www.jetir.org/papers/JETIRX006009.pdf

Publication Details

Published Paper ID: JETIRX006009
Registration ID: 196494
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 43-47
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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