• M. VENKATESAN

The world faces a great challenge of environmental degradation during the process of economic development. Banking sector as responsible stakeholders in this regards can do better contribution towards the environment by adopting various green banking practices. Green banking practices mean promoting environment-friendly practices and reducing carbon footprint from day to day banking activities. Green banks or environmentally responsible banks do not only improve their own standards but also affect socially responsible behavior of other business. Banks in India especially the largest commercial banking sector in India developed several green banking initiatives. This paper aims to highlight the green banking initiatives of the private sector banks in Vellore district In the present study, for collecting primary data, structured questionnaires have been designed with the mixture of close ended and open ended questions and 200 customers of the private sector banks were surveyed.

Eco-friendly, green banking practices, sustainable development.

"GREEN BANKING PRACTICES: A STUDY ON ENVIRONMENTAL STRATEGIES OF PRIVATE SECTOR BANKS IN VELLORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.142-147, January-2019, Available :http://www.jetir.org/papers/JETIRX006030.pdf

"GREEN BANKING PRACTICES: A STUDY ON ENVIRONMENTAL STRATEGIES OF PRIVATE SECTOR BANKS IN VELLORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp142-147, January-2019, Available at : http://www.jetir.org/papers/JETIRX006030.pdf