• Dr. I. SUNDAR
• Dr.K.SIVAKUMAR

Green products are those that have less of an impact on the environment or less detrimental to human health than traditional equivalents. Green product is designed and manufactured in such a manner as to minimize the adverse environmental impact involved in its production, distribution and consumption. This could involve the use of recyclable materials, biodegradable elements and components such as catalytic converters in motor cars, which reduce emissions. This paper deals with green products purchase intention among urban consumers in Nagapattinam district. It outlines the indicators on green products purchase intention, and such indicators are measured on the basis of 5 point rating scale.

Green products, purchase intention, environmental sustainability, etc

"A STUDY ON GREEN PRODUCTS PURCHASE INTENTION AMONG URBAN CONSUMERS IN NAGAPATTINAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.241-245, January-2019, Available :http://www.jetir.org/papers/JETIRX006047.pdf

"A STUDY ON GREEN PRODUCTS PURCHASE INTENTION AMONG URBAN CONSUMERS IN NAGAPATTINAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp241-245, January-2019, Available at : http://www.jetir.org/papers/JETIRX006047.pdf