UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIRY006033


Registration ID:
196371

Page Number

185-192

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Title

A STUDY ON IMPACT OF EMBEDDING BUSINESS INTELLIGENCE ON MARKETING MIX

Authors

Abstract

Embedding Business Intelligence functionality into an existing software application enables users to access and interact with those analytical features within a framework that they are already accustomed to, thereby increasing ease-of-use and lowering resistance to adoption. The face of marketing has changed dramatically since that timely truism was uttered. Business Intelligence Software can track campaign performance to help you understand which strategies, tactics, mediums and messages resonate with your target markets and audiences. The specific contribution of the current paper is we will analyze the importance of embedded business intelligence software and its impact it has on marketing perspective of a business function.

Key Words

Business Intelligence, Intelligence Software, Software application, Marketing perspective

Cite This Article

"A STUDY ON IMPACT OF EMBEDDING BUSINESS INTELLIGENCE ON MARKETING MIX", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.185-192, February-2019, Available :http://www.jetir.org/papers/JETIRY006033.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF EMBEDDING BUSINESS INTELLIGENCE ON MARKETING MIX", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp185-192, February-2019, Available at : http://www.jetir.org/papers/JETIRY006033.pdf

Publication Details

Published Paper ID: JETIRY006033
Registration ID: 196371
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 185-192
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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