UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006011


Registration ID:
197079

Page Number

63-71

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Title

USERS PERCEPTION TOWARDS PAYTM

Abstract

The world is increasingly mobile people want access from whenever, anywhere and are equipped with a secure online wallet called Paytm cash. Paytm is one of the India’s largest mobile commerce platform. They started their journey by offering mobile recharge and utility bill payments. Today it offers a full marketplace to consumers on its mobile apps with the introduction of shopping platform on its mobile wallet recharge app. Paytm is deepening their roots in Indian e-commerce market. With a very short span of time, there are over 25 million registered user’s and are expected to double by the end of this year. Paytm” success is followed by adverse challenges in the face of banks and e-tailors like Flipkart, Snapdeal who are on the path of introducing there own mobile wallets. In order to survive and grow in the market Paytm is developing effective marketing strategies and are expanding their operational competitiveness. The objective of the study are to know about user’s awareness and to study the factors that influence the user’s to use of paytm.

Key Words

Paytm wallet, Banking Apps, M-Wallet, E-commerce Market, Online Payments.

Cite This Article

" USERS PERCEPTION TOWARDS PAYTM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.63-71, February-2019, Available :http://www.jetir.org/papers/JETIRZ006011.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" USERS PERCEPTION TOWARDS PAYTM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp63-71, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006011.pdf

Publication Details

Published Paper ID: JETIRZ006011
Registration ID: 197079
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 63-71
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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