UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006044


Registration ID:
197044

Page Number

280-284

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Title

STRATEGIES FOR SUSTAINABILITY MARKETING IN RECENT ERA

Abstract

Marketing has witnessed changes as the sustainability is making its way in marketing practices. There is need to consider sustainability to develop marketing strategy, which means that the company has to adopt sustainability in strategic marketing practices and marketing mix. But, on the other hand, it is not easy to formulate and implement, because customer is the one according to needs and wants of whom marketing strategy of the company is designed. Moreover integrating sustainability into marketing strategy is another unique task and objective. Sustainability marketing is considered to be different because the customer demand has to be fulfilled but not necessarily by communicating in language of customer. On the other hand, sustainability marketing strategy not only resulting in added value to customer but also building long term relationships with customers, which are not only beneficial for business but also for society and ecology. This paper focused on

Key Words

STRATEGIES FOR SUSTAINABILITY MARKETING IN RECENT ERA

Cite This Article

"STRATEGIES FOR SUSTAINABILITY MARKETING IN RECENT ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.280-284, February-2019, Available :http://www.jetir.org/papers/JETIRZ006044.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"STRATEGIES FOR SUSTAINABILITY MARKETING IN RECENT ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp280-284, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006044.pdf

Publication Details

Published Paper ID: JETIRZ006044
Registration ID: 197044
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 280-284
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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