UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006084


Registration ID:
197976

Page Number

540-546

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Title

‘THE FACTORS INFLUENCING FARMERS TO TAKE UP UNCONVENTIONAL SELLING METHODS OF THEIR FARM PRODUCE’

Abstract

This is a research based on Agricultural Distribution Channel preferred by the farmers through unconventional methods over conventional methods which comes into place as per the needs of the farmers. The main problem a farmer faces is the return that the farmers gets from selling their produce. The traditional selling channels like the mandi or wholesale market are not giving them much returns. This pushed them forward to take up with unconventional selling methods like food processing units, independent auction market and so on. Mostly the farmers look for these methods only with the financial factor but more than that there are some other factors as well which pushes them. At present the farmers are actually looking for alternate ways to sell their produce to get a better price. So there are trying to change to unconventional selling channels like selling their produce to processing industries, a separate regulatory auction market or FPO's instead of tradition channels like Mandi, wholesale markets. Therefore the researcher had a study on the subject whether these economic factors alone force the farmers to change to unconventional methods or is there any social or political factors as well? For the process, the researcher had visited the villages in Krishnagiri district to understand the aspects in the mango farmers. The researcher had done a questionnaire method with a sample of 25 farmers. Also interacted with the FPO and the Mandi owners. This helped me to understand the Price fluctuating market and the behaviour of the farmers towards the issue. The research is kind of understanding the market and also how the market is influenced according to the needs of the farmers. The study has come out with a high recommendations to FPOs, GoI, Government of Tamil Nadu and different District Forums.

Key Words

Farmers Producers Organization (FPO), Distribution Channel, Mandi, Wholesale market, Unconventional selling channels, Price fluctuations etc.

Cite This Article

"‘THE FACTORS INFLUENCING FARMERS TO TAKE UP UNCONVENTIONAL SELLING METHODS OF THEIR FARM PRODUCE’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.540-546, February-2019, Available :http://www.jetir.org/papers/JETIRZ006084.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"‘THE FACTORS INFLUENCING FARMERS TO TAKE UP UNCONVENTIONAL SELLING METHODS OF THEIR FARM PRODUCE’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp540-546, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006084.pdf

Publication Details

Published Paper ID: JETIRZ006084
Registration ID: 197976
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19752
Page No: 540-546
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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