UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006090


Registration ID:
197982

Page Number

581-586

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Title

GREEN MARKETING IN INDIA- AN OVERVIEW

Abstract

“Green marketing is defined as marketing of products that are environmentally safe” The term Green Marketing came into prominence in the last 1980’s and early 1990’s. These practices may fall under the broader umbrella of Environmental, Social and Governance (ESG) criteria, which is a set of socially responsible steps that firms can undertake. Evidence indicates that successful green products have avoided green marketing myopia by following the important principles and Consumer value position along with Calibration of consumer knowledge and Credibility of Product Claim GREEN PRODUCTS. To reduce production of harmful goods or by-products and to modify consumers and industry's use and consumption of harmful goods.Marketers need to understand the implications of green marketing.Green product should not be considered as just one more approach to marketing, as it has an environmental and social dimension to it.The green product and its important started creating an awareness and help for the sustainable development, which is required for the future generation.

Key Words

Green Marketing, Green Products, Government Acts

Cite This Article

" GREEN MARKETING IN INDIA- AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.581-586, February-2019, Available :http://www.jetir.org/papers/JETIRZ006090.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" GREEN MARKETING IN INDIA- AN OVERVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp581-586, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006090.pdf

Publication Details

Published Paper ID: JETIRZ006090
Registration ID: 197982
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19758
Page No: 581-586
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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