UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006091


Registration ID:
197983

Page Number

587-592

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Title

A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING ON DAIRY PRODUCTS

Authors

Abstract

The main aim of the study is to find the customers preference and attitude towards Digital Marketing/E-marketing on Dairy products, when marketing a Dairy product, the most important aspect is to determining the competition and audience. By establishing these parameters, we can decide what aspect of your Dairy business to highlight and where will be the most effective place to advertise to capture your target audience. Advertisement is the major factor which increases sales by attracting consumers, as the globe approaches the summit of digitization in communication, business transactions are not left out. Digitization of marketing activities has become crucial as communication goes electronic. Digital Marketing has enhanced relationship building with clients as well as made access to clients more effective for all categories of business. This study is to know the consumer attitude towards Digital Marketing on Dairy products likes and dislikes on online advertisements, factor influencing online shopping of Dairy products. Data was collected using questionnaires and interview schedules. Data was analyzed by use of descriptive statistics. chi square, standard deviation, ANOVA statistical tools are adopted to find the statistical relationship.

Key Words

Dairy Industry, Digital Marketing E-marketing, Technology, Dairy products, Attitude.

Cite This Article

"A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING ON DAIRY PRODUCTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.587-592, February-2019, Available :http://www.jetir.org/papers/JETIRZ006091.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING ON DAIRY PRODUCTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp587-592, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006091.pdf

Publication Details

Published Paper ID: JETIRZ006091
Registration ID: 197983
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19759
Page No: 587-592
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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