• Dr. Shweta Mishra

The word ‘Bihar’ owes its origin to the "Viharas" built by Lord Buddha who attained spiritual enlightenment on this land and preached love, peace and tolerance. The erstwhile capital city of Patliputra of Emperor Ashoka is the present day state capital Patna. The history of Bihar indicates a rich heritage inherited from various dynasties & great personalities. It has immense potential for tourism activities like religious tourism, heritage tourism, natural tourism. Apart from that, the wildlife, birds & sanctuaries hold vast potential for ecotourism. But, the tourism potential of the state for generating much needed income & employment remains under utilized. The hospitality & tourism industry this is increasingly being viewed as a viable and attractive career option with best growth prospects. The tourism and hospitality industry is rapidly expanding and the demand for well trained manpower is constantly on the rise. Moreover the diversity of role in tourism & Hospitality Management is greater than in any other profession.

Tourism, Hospitality, Diversity, Bihar, etc.

"BIHAR AS A FLUORESCENT TOURIST DESTINATION: PROSPECTS AND OPPORTUNITIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.48-56, April-2020, Available :http://www.jetir.org/papers/JETIR2004641.pdf

"BIHAR AS A FLUORESCENT TOURIST DESTINATION: PROSPECTS AND OPPORTUNITIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp48-56, April-2020, Available at : http://www.jetir.org/papers/JETIR2004641.pdf