• Dr. Muralidhar Dunna

The new global economy has paved way for a more dramatic conditions that has led to the ecological imbalances in the country. The changing society has recognized the need for more sustainable ecological balance so that the coming generations can survive in a better environment. Keeping this in view, the business are also focusing on environmental sustainability and striving for eco-friendly production methods and techniques .Banking sector being an integral part of Indian economy providing services to businesses and the individuals is also taking a major step to change its banking practices to adopt environmental sustainability practices by adopting green banking strategies and pave way for green financing .The aim of Green banking is to implement environmentally friendly practices in offering banking services through promotion of digital transactions thereby reducing carbon footprints in its operations. Hence, environmental concern which is gaining prominence has become the core crux for the banks to adopt green banking strategies to make contributions for green economy. The study attempted to addresses the latest sustainability developments in Indian banks by appropriate green banking practices and strategies and the challenges they face during implementation. The analysis is purely based on the secondary data source. In conclusion, the study also stresses upon the significance of awareness among clients and customers, the core values that the green banks deliver to develop green image as a part of environmental responsibility.

Green Banking, Sustainable Development, Environmental responsibility, Green Financing, Digital Transactions

"The Influence of Green Banking Practices and Strategies towards Sustainable Development and Growth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h257-h265, October-2023, Available :http://www.jetir.org/papers/JETIR2310631.pdf

"The Influence of Green Banking Practices and Strategies towards Sustainable Development and Growth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph257-h265, October-2023, Available at : http://www.jetir.org/papers/JETIR2310631.pdf