• Jyoti Kumari
• Dr Vijay Kumar

This research aimed to study the association between the variables of work-life balance and employee retention amongst employees in the retail sector. The variables of work-life balance considered in this study are flexible job schedules, long working hours, and job burnout. The survey method has been used to accumulate and gather information, and 85 sets of questionnaires were filled and analyzed by means of the SPSS version 25.0. The technique used to examine the data comprises correlation and regression testing. The correlation analysis exhibited that there was a substantial positive relationship between work-life balance and employee retention. While in regression testing, the mainstream population of the respondents approved that their organization had provided them with an upsetting job burnout level that was troubled by the management. In conclusion, the outcome of this study can contribute to enhancing information and understanding of the important relationship between work-life balance and employee retention, thus making the practitioners be more conscious of the significant variables that could influence retaining employees, particularly the capable and experienced ones in the organization.

Work-life balance; employee retention; flexible work schedule; long working hours; job burnout

"To study the association between the variables of work-life balance and employee retention amongst employees in the retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h570-h575, October-2023, Available :http://www.jetir.org/papers/JETIR2310671.pdf

"To study the association between the variables of work-life balance and employee retention amongst employees in the retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph570-h575, October-2023, Available at : http://www.jetir.org/papers/JETIR2310671.pdf