• Kapil Dev
• Shivam Thakur
• Shruti Pandey
• Sheikh Arshil Suhel
• Tarun

The adoption of electric vehicles (EVs) holds significant promise in mitigating environmental concerns and reducing dependency on fossil fuels. However, understanding customer perceptions towards EVs remains crucial for successful implementation, particularly in rural areas where unique socio-economic and infrastructural challenges exist. This research investigates the perceptions of rural inhabitants in North India towards electric vehicles, aiming to uncover the factors influencing their acceptance or rejection of this emerging technology. Employing a mixed-methods approach, this study combines qualitative interviews and quantitative surveys to gather comprehensive insights. Qualitative interviews delve into the nuanced attitudes, beliefs, and concerns of rural residents towards electric vehicles, offering contextual depth to the quantitative findings. The quantitative survey collects data on demographic variables, awareness levels, perceived benefits, barriers, and preferences related to EV adoption. Preliminary findings suggest a varied landscape of perceptions among rural populations in North India. While some respondents exhibit cautious optimism and interest in the potential benefits of EVs, others express scepticism stemming from concerns about affordability, charging infrastructure, range anxiety, and performance in rural terrains. Socio-cultural factors such as social norms, peer influence, and perceptions of EVs as a status symbol also emerge as influential determinants. The research contributes to the existing literature by offering insights specific to the rural context of North India, filling a significant gap in understanding EV adoption dynamics beyond urban centers. Practical implications of the findings include targeted policy interventions, awareness campaigns, infrastructure development, and market strategies aimed at addressing the identified barriers and enhancing acceptance of electric vehicles in rural areas. Overall, this study provides valuable insights into the complex interplay of factors shaping customer perceptions towards electric vehicles in rural regions of North India, thereby informing strategies for promoting sustainable transportation solutions and fostering socio-economic development in these areas.

"Customer Perception Towards Electric Vehicles in the Rural Areas of the North India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.a97-a121, May-2024, Available :http://www.jetir.org/papers/JETIR2405014.pdf

"Customer Perception Towards Electric Vehicles in the Rural Areas of the North India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppa97-a121, May-2024, Available at : http://www.jetir.org/papers/JETIR2405014.pdf