• Sidhdarth Singh
• Padma kanakal
• Shivam Mishra

This capstone project investigates factors influencing Millennials' perceptions of companies using Augmented Reality (AR) technology, focusing on profitability-driven factors affecting their intention to recommend technology products. By conducting a mixed-methods study including literature review, qualitative interviews, and quantitative surveys, this research identifies key factors such as user experience, utility, social influence, brand reputation, accessibility, customization, and environmental responsibility. Understanding these factors is crucial for companies leveraging AR to optimize strategies, enhance customer satisfaction, and drive profitability. This study fills a research gap and offers actionable insights for businesses targeting Millennials in an evolving market landscape. This capstone project investigates factors influencing Millennials' perceptions of companies using Augmented Reality (AR) technology, focusing on profitability-driven factors affecting their intention to recommend technology products. By conducting a mixed-methods study including literature review, qualitative interviews, and quantitative surveys with 100memebers millennials samples were collected using purposive and snowball techniques. this research identifies key factors such as user experience, utility, social influence, brand reputation, accessibility, customization, and environmental responsibility. Understanding these factors is crucial for companies leveraging AR to optimize strategies, enhance customer satisfaction, and drive profitability. This study fills a research gap and offers actionable insights for businesses targeting Millennials in an evolving market landscape.

Keywords: AR, Millennials, intention to recommend, technology products.

"Factors Effecting the Role of AR On Millennials Intention To Recommend A Technology Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.b628-b657, May-2024, Available :http://www.jetir.org/papers/JETIR2405177.pdf

"Factors Effecting the Role of AR On Millennials Intention To Recommend A Technology Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppb628-b657, May-2024, Available at : http://www.jetir.org/papers/JETIR2405177.pdf