• R.SREEVIDYA
• Dr. P. Viswanath

A major concern for businesses in all sectors of the economy is employee retention in the fast-paced, cutthroat corporate world of today. High turnover rates can be quite expensive in terms of hiring, training, and lost productivity. As a result, companies are devoting more time and resources to create employee retention plans that work in order to cultivate a devoted and inspired team.As personnel is the most valuable asset of any firm, it makes sense for a business to recognize the worth of its assets and take all appropriate action to safeguard and preserve them. Although there will always be some employee turnover, it should nevertheless be kept to a minimum. This is because long-term employee retention is a prerequisite for the financial success of human capital investments. The difficult challenge for human resource managers is coming up with ideas for ways to reduce employee attrition as much as possible—if at all possible. An organization needs to focus on staff retention through increasing employee satisfaction, motivational actions, attention on employees expectations, otherwise it effects performance. The purpose of this study is to look into the retention strategies and overall satisfaction on retention strategies. The results demonstrated that the majority of the employees are satisfied with the company incentive strategy followed by promotions , training and development type of retention strategies in the selected insurance ci=company.

EMPLOYEE SATISFACTION ON RETENTION STRATEGIES AT BAJAJ ALLIANZ LIFE INSURANCE COMPANY LIMITED

"EMPLOYEE SATISFACTION ON RETENTION STRATEGIES AT BAJAJ ALLIANZ LIFE INSURANCE COMPANY LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.h640-h648, May-2024, Available :http://www.jetir.org/papers/JETIR2405782.pdf

"EMPLOYEE SATISFACTION ON RETENTION STRATEGIES AT BAJAJ ALLIANZ LIFE INSURANCE COMPANY LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. pph640-h648, May-2024, Available at : http://www.jetir.org/papers/JETIR2405782.pdf