• Sukhmeet Kaur Bagga
• Dr. Imran Siddiqui

This study investigates the recruitment strategies of sales personnel in two distinct sectors: pharmaceuticals and Fast-Moving Consumer Goods. Given the critical role of sales teams in driving industry success, this research aims to compare and contrast the approaches to talent acquisition, retention, and the challenges inherent in each sector. Through a review of existing literature, we observe that the pharmaceutical industry's strategy leans heavily on specialization and compliance due to the intricacies of product knowledge and regulatory demands. Conversely, the FMCG sector's recruitment is characterized by a high pace and agility, guided by consumer trends and market demands. Our examination incorporates a comparative analysis, leveraging a mix of qualitative and quantitative research methods including surveys, interviews, and data analysis. Preliminary findings suggest that while both industries pursue proficient salespeople, their recruitment methodologies diverge due to industry-specific regulations, the nature of products, and sales cycles. This paper underscores the influence of digitalization on recruitment strategies and the importance of aligning human resource practices with broader organizational objectives. Although definitive conclusions are contingent on further empirical investigation, this study provokes consideration of industry-tailored recruitment strategies to optimize sales personnel performance in rapidly evolving markets.

Sales Recruitment Strategies , Pharmaceutical Industry , FMCG sector , Talent Acquisition , Retention and Attrition

"A tale of two industries : Sales Personnel Recruitment in the Pharmaceutical and FMCG Sectors ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.h713-h719, May-2024, Available :http://www.jetir.org/papers/JETIR2405791.pdf

"A tale of two industries : Sales Personnel Recruitment in the Pharmaceutical and FMCG Sectors ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. pph713-h719, May-2024, Available at : http://www.jetir.org/papers/JETIR2405791.pdf