• Dr. Achumi Ezung

To comprehend how social media has altered how political parties and candidates reach out to voters, a study on the implications and impact of social media on elections in India is essential. The proliferation of social media platforms such as Facebook, Twitter, and WhatsApp has profoundly altered the management of political campaigns. The study might provide light on both the positive and negative aspects of using social media in political campaigns. The capability of social media to reach a huge number of people is one of the key consequences that social media will have on political elections in India. Political parties and candidates may utilize these platforms to reach a big audience since India has many social media users. The reach of social media is not confined to populated places; it also reaches more remote parts of the world. The ability of political parties to engage with younger voters who are increasingly active on social media platforms has been facilitated by social media. The potential to produce and spread false information is yet another crucial effect of social media on political elections in India. Through social media, political parties and their supporters can generate and spread false tales, rumors, and conspiracy theories. This has the potential to influence the thoughts and beliefs of voters, which would be detrimental to the democratic process. This underscores the need for ethical and responsible social media usage during the elections. In India’s next political elections, the impact of social media will have both good and bad repercussions. On the one hand, it enables increased openness by giving voters easier access to information on candidates and parties. On the other side, it may have unintended consequences. The ability of political parties to communicate with young voters and motivate them has also been facilitated by social media. However, social media may also lead to political polarization and echo chambers, in which people interact primarily with others who share their views and are only exposed to one side of a subject. Hence, the study on the implications and impact of social media on political elections in India is essential in understanding the role of social media in politics.

Election, Social Media, Facebook, Twitter, Instagram, WhatsApp

"A Study on Implications and Impact of Social Media on Political Elections in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.25-34, September 2020, Available :http://www.jetir.org/papers/JETIR2009469.pdf

"A Study on Implications and Impact of Social Media on Political Elections in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp25-34, September 2020, Available at : http://www.jetir.org/papers/JETIR2009469.pdf