• K Paul David
• Dr. CN Krishna Naik

CSR, or Corporate Social Responsibility, refers to the initiatives and activities undertaken by businesses to assess and take responsibility for their impact on society and the environment. It involves integrating social and environmental concerns into business operations and interactions with stakeholders. In essence, CSR activities are actions that businesses voluntarily take to go beyond legal requirements and contribute positively to the well-being of society and the environment. These activities can encompass a wide range of efforts, including philanthropy, environmental sustainability, ethical labor practices, community development, and more. The goal of CSR is to create shared value for both the company and society, fostering sustainable development and long-term success. This is the study is making an attempt to find the significance of Social Media Marketing in promoting CSR activities under the observation of Social media users. At the same time to give suitable findings and suggestions to the corporate companies to be implement for effective utilization concern.

CSR, Social media

"ROLE OF SOCIAL MEDIA ON CSR ACTIVITY PROMOTIONS: STUDY ON SOCIAL MEDIA USERS PERCEPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.g377-g383, November-2022, Available :http://www.jetir.org/papers/JETIR2211680.pdf

"ROLE OF SOCIAL MEDIA ON CSR ACTIVITY PROMOTIONS: STUDY ON SOCIAL MEDIA USERS PERCEPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppg377-g383, November-2022, Available at : http://www.jetir.org/papers/JETIR2211680.pdf