• SATYABRATA SATAPATHY
• DR. BINITA NANDA

In the digital era, marketing campaigns have transitioned from generic mass messaging to highly personalized, engaging, and targeted initiatives. This transformation has become possible due to the integration of Artificial Intelligence (AI) technologies into digital marketing strategies. This research paper delves into the crucial role played by AI in personalizing digital marketing campaigns and its impact on both marketers and consumers. Recent years have witnessed a significant transformation in the digital marketing landscape, owing to the widespread integration of Artificial Intelligence (AI) into campaign strategies. The introduction of AI-driven algorithms and machine learning models has equipped marketers to analyze vast datasets swiftly and accurately. This capability has streamlined the process of understanding customer preferences, behaviors, and purchase patterns. By integrating AI-driven campaigns with cutting-edge technologies, businesses can now cater to the unique needs and interests of individual consumers. This paper explores the intricate mechanisms through which AI achieves personalization in digital marketing. From offering tailored product recommendations to creating dynamic content, AI is reshaping the way marketers connect with the right audience, delivering the right message precisely when it matters. Beyond the benefits, the paper addresses the challenges and ethical dilemmas in the AI-driven personalization. It prioritizes the concern of consumer privacy, data security and proper handling of personal information. The study emphasizes the importance of balancing personalization with safeguarding privacy. In conclusion the research paper offers a comprehensive analysis of the evolving synergy between AI and digital marketing personalization. It underscores the potential of AI to revolutionize marketing practices while prioritizing responsible use of consumer data. By bridging the gap between technology and consumer expectations, AI-driven personalization will redefine the future of digital marketing.

Digital marketing campaigns, Artificial intelligence, AI in marketing, AI driven recommendation.

"REVOLUTIONIZING DIGITAL MARKETING: THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED CAMPAIGNS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.f22-f31, October-2023, Available :http://www.jetir.org/papers/JETIR2310504.pdf

"REVOLUTIONIZING DIGITAL MARKETING: THE IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED CAMPAIGNS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. ppf22-f31, October-2023, Available at : http://www.jetir.org/papers/JETIR2310504.pdf