• B. SUGATHA KUMARI

The project titled as “A study on Advertising Effectiveness towards T9 Media LTD.” The survey had been conducted for T9 Media LTD in Chennai region. The company is a global news network group located in Chennai, India and deals with live web broadcast, Web Promotion activities, Website Designing &Development, Search Engine Optimization, Search Engine Marketing, Pay-per-click campaign, Natural link building, Content writing and syndication, online submissions, Affiliate marketing and Web consulting services. In this project we analyze the effectiveness of advertisement towards the company. The data is collected for the analysis through survey method and the tool used to collect data is Questionnaire. This study analyses customers’ behavior by tracking advertising impressions and clicks, and compares the data with past analyses. There is less than full agreement in the advertising research community over the relationship between involvement and advertising effectiveness. The purpose of this research is to extend that investigation into print. The company is reluctant to measure the effectiveness of its advertising as it claims and/or believes that the measurement methods and the yardsticks that are used are not factual, scientific, consistent or reliable.

A STUDY ON ADVERTISING EFFECTIVENESS TOWARDS T9 MEDIA LTD, CHENNAI

"A STUDY ON ADVERTISING EFFECTIVENESS TOWARDS T9 MEDIA LTD, CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 10, page no.h711-h722, October-2023, Available :http://www.jetir.org/papers/JETIR2310689.pdf

"A STUDY ON ADVERTISING EFFECTIVENESS TOWARDS T9 MEDIA LTD, CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 10, page no. pph711-h722, October-2023, Available at : http://www.jetir.org/papers/JETIR2310689.pdf