• Himanshu Buragohain
• NISHTHA DWIVEDI

Abstract This study explores the complex interplay between demographic factors and consumer behavior within the rapidly evolving audiovisual aids market in India, with a specific focus on Amplifon India. As a leading global entity in hearing healthcare, Amplifon has tailored its strategies to accommodate the diverse needs of the Indian market, characterized by varied consumer profiles across different age groups, genders, income levels, and educational backgrounds. Through a meticulous synthesis of secondary data, including industry reports, academic research, and consumer feedback, this research delineates how demographic nuances distinctly influence preferences, purchasing decisions, and satisfaction levels among audiovisual aid consumers. Key findings indicate that age and technological savviness significantly dictate product preference, with younger consumers gravitating towards high-tech features while older adults prioritize ease of use and reliability. Gender differences also emerge, affecting the appeal of product durability versus aesthetic design. Income and education further segment consumer accessibility and preferences, suggesting a pronounced divide in product and service expectations. This paper proposes targeted marketing strategies and product diversification to effectively cater to the nuanced needs of these demographic segments. By integrating advanced technological solutions with strategic consumer education and engagement initiatives, Amplifon India can enhance its market penetration and customer satisfaction, ultimately strengthening its position in a competitive landscape. The findings and recommendations from this study provide valuable insights for marketers and product developers in the healthcare sector, aiming to optimize offerings in line with demographic-driven consumer behavior.

"Role Of Demographic Factors On Consumer Behaviour For Audiovisualaids-Amplifon", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.o78-o87, April-2024, Available :http://www.jetir.org/papers/JETIR2404F13.pdf

"Role Of Demographic Factors On Consumer Behaviour For Audiovisualaids-Amplifon", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppo78-o87, April-2024, Available at : http://www.jetir.org/papers/JETIR2404F13.pdf