• Vartika Mishra

This research explores the impact of social media trends on consumer buying patterns, emphasizing demographic influences such as age and income. Employing a mixed-methods approach, the study integrates quantitative data from online surveys with qualitative insights from focus groups to analyze how social media affects purchasing decisions. The research sampled diverse demographics, using statistical analyses to examine the relationships between social media interaction and consumer behavior. Key findings indicate that social media significantly influences buying behaviors, with targeted advertising and influencer endorsements showing marked effectiveness, particularly among younger demographics. The study also highlights the variance in platform preference and the differential impact of social media across age and income groups. These results suggest that customized, demographic-specific marketing strategies are crucial for optimizing social media marketing effectiveness.

social media, social media trends, consumer behaviour

"Analyzing the Impact of Social Media Trends on Consumer Buying Patterns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.o104-o108, April-2024, Available :http://www.jetir.org/papers/JETIR2404F15.pdf

"Analyzing the Impact of Social Media Trends on Consumer Buying Patterns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppo104-o108, April-2024, Available at : http://www.jetir.org/papers/JETIR2404F15.pdf