• Ijaz Ahmed M
• Rishika Kumari
• Adnan Bin Siraj
• Ekta Kumari

An inspection is being carried out regarding the ethical frets linked with utilizing consumer information for digital marketing intentions. The study commenced with a thorough assessment of academic sources, industry surveys, and real-world instances. The fundamental aim of this examination is to emphasize the moral dilemmas arising as companies gather, analyse, and implement consumer data to enhance digital marketing campaigns. The discoveries disclose that Problems with ethics surrounding the usage of customer data have been garnering heightened attention for various causes. Initially, concerns have surfaced concerning Data security and secrecy owing to the proliferation and accessibility of consumer data. Furthermore, the incorporation of advanced technologies like data analysis and artificial intelligence has facilitated the deployment of personalized marketing tactics, hence posing potential ethical dilemmas. Ultimately, improper handling or abuse of consumer data could lead to negative consequences such as breaching trust and diminishing customer loyalty. A diagram is presented to demonstrate the crucial ethical facets associated with leveraging consumer data for digital marketing. This visual aid highlights matters concerning data privacy, consent, transparency, fairness, and accountability. It also illustrates the interconnectedness and complexity of these ethical considerations. In conclusion, this study imparts an understanding of the ethical dilemmas that marketers and organizations need to ponder when utilizing consumer data for digital marketing ventures

Ethical considerations, Consumer data, Digital marketing, Data privacy, Transparency.

"Ethical Consideration in Utilisizing Consumer Data For Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.q120-q136, April-2024, Available :http://www.jetir.org/papers/JETIR2404H17.pdf

"Ethical Consideration in Utilisizing Consumer Data For Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppq120-q136, April-2024, Available at : http://www.jetir.org/papers/JETIR2404H17.pdf