• Ritika Jaiswal
• Ankita Kumari

This study examines the developing field of esports sponsorship, with a particular emphasis on the ways in which companies might interact with the passionate and active esports audience. With this generation of digital natives, traditional marketing strategies are showing to be less successful. The study looks into how sponsors can use interactive technology and build a strong brand identity to engage esports enthusiasts on a deeper level.

esports, brands

"“Engaging the Esports Generation: How Sponsors Connect with Fans Through Interactive Technologies and Strong Brand Image”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.e365-e388, May-2024, Available :http://www.jetir.org/papers/JETIR2405443.pdf

"“Engaging the Esports Generation: How Sponsors Connect with Fans Through Interactive Technologies and Strong Brand Image”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppe365-e388, May-2024, Available at : http://www.jetir.org/papers/JETIR2405443.pdf