• Dr.L.SUGIRTHA
• Dr.B.ANGALEESWARI

Digital India is the main goal of the Indian government and its vision is to transform India into a digital nation. Digital business, e-commerce and e-banking are now used internally and externally through new technologies and global connections, especially the internet. Increasing internet usage, electronics and government initiatives such as Digital India, whose vision is to transform India into a digital society through cashless transactions. The world is moving towards the electronicization of everything. The digital revolution has changed the way people live their daily lives. The power of the World Wide Web and digital payments play an important role in helping us stay connected and easily pay anytime, anywhere. Despite its benefits, the system can only be successful if it can ensure customer’s satisfaction and therefore customer loyalty. Electronic payments are about to replace cash payment methods. With the introduction of electronic payment systems, sales and services have increased and electronic payment has become an important form of payment. Merchants sell products to customers, and customers pay for the products through electronic payments. Electronic payments have many benefits for payers, creditors, e-commerce, banks, organizations and governments. These benefits can help promote the use of electronic payments worldwide. The main objective of this study is to find out the Effectiveness of the E-Payment System and its Impact on Customer’s Satisfaction in Madurai City. The data for this study was collected from the customers using electronic payment in Madurai city.

Electronic payment, customer’s satisfaction, cashless transactions

"EFFECTIVENESS OF THE E-PAYMENT SYSTEM AND ITS IMPACT ON CUSTOMER’S SATISFACTION IN MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.e728-e736, May-2024, Available :http://www.jetir.org/papers/JETIR2405486.pdf

"EFFECTIVENESS OF THE E-PAYMENT SYSTEM AND ITS IMPACT ON CUSTOMER’S SATISFACTION IN MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppe728-e736, May-2024, Available at : http://www.jetir.org/papers/JETIR2405486.pdf