• LOGESHWARAN A
• SNEHA S
• KARTHICK P
• MANIKANDAN S
• MANIKANDAN P

Digital marketing is the most tremendously emerging marketing strategy after the revolutionary boom of internet at everywhere. Nowadays, everything is becoming virtually digitalizing. So far, the dominance of digital market is become an influence one day by day to sales Where internet accessibility unlocks and enables the enormous opportunity to market and advertise the brands and products to publicly to everyone for getting the sales have done through the digitalize. The product and closing the sales via internet. A business is widely looking towards improvise the strategy of digital market because connection with the customers so easy than rest of other marketing strategies. Digital marketing mainly helps to pull and grab new customers in the way of marketing visually and stimulate the customers to procure goods artificially. This is what the actual influence of digital marketing among other marketing strategies in business

digital marketing, influence, dominance, internet, digitalizing, virtual reality, augmented reality, extended reality, mobile advertising

" INFLUENCE AND DOMINANCE OF DIGITAL MARKETING ON GLOBAL IN BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.f338-f339, May-2024, Available :http://www.jetir.org/papers/JETIR2405537.pdf

" INFLUENCE AND DOMINANCE OF DIGITAL MARKETING ON GLOBAL IN BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppf338-f339, May-2024, Available at : http://www.jetir.org/papers/JETIR2405537.pdf