• Dr. Keya Das Ghosh
• Dr. Kunal Vikram

This research aims to investigate the branding of compliance practices in the Indian banking industry and its impact on the perception of customers and employees. Compliance practices are an integral part of the banking industry, and it is crucial to maintain a positive image of compliance practices for the success of any financial institution. This study uses a mixed-methods approach to analyze the perception of customers and employees towards the branding of compliance practices in the Indian banking industry. The research includes a qualitative and quantitative review of 50 research articles on the branding of compliance practices in Indian banking industry. The study examines the effectiveness of compliance branding in creating trust, transparency, and loyalty among customers and employees. It also investigates the influence of various factors, such as the quality of compliance communication, the frequency of compliance audits, and the role of technology in compliance branding. The findings of the study suggest that compliance branding is essential for creating a positive image of the bank in the minds of customers and employees. Effective compliance branding improves trust and loyalty, which ultimately leads to customer retention and employee satisfaction. However, the study also highlights some gaps in compliance branding, such as the lack of proper communication and training of employees on compliance practices. This research contributes to the existing literature on branding in the banking industry by providing insights into the branding of compliance practices, which has been less explored in previous studies. The study's findings can help banks and financial institutions in India to improve their compliance branding strategies and create a positive image of compliance practices in the minds of customers and employees.

branding, Compliance practices, customers and employees, compliance communication, compliance audits, compliance branding.

"Branding of Compliance Practices in Indian Banking Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.f92-f105, April-2023, Available :http://www.jetir.org/papers/JETIR2304910.pdf

"Branding of Compliance Practices in Indian Banking Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppf92-f105, April-2023, Available at : http://www.jetir.org/papers/JETIR2304910.pdf