• KESHAV SINGLA
• AMRITA CHAKRABORTY
• DIYA CHAPLOT

Fintech startups have been a revolutionary step in making an economic system easier through the introduction of the digital payment system, a technology that has changed and made everyone’s life easier. The paper aims to explore the factors responsible for the advancement of technology and management, thereby conducting research to compare how Indian digital payment startups like Bharat Pe and Paytm are setting themselves up to compete with international digital payment systems like Google Pay and PayPal. To identify pertinent topics and create a framework for SWOT analysis, this study will employ a qualitative method and thematic analysis. This article will help managers understand the changes that must be made from a technological and managerial standpoint to foster an inclusive environment in the sector. Academicians will benefit from this study as it will expand the existing literature on banking, finance, and management.

Digital Payment System, India, International, Qualitative, SWOT.

"Digital Payment Services: A Comparative SWOT Analysis of Indian and International Payment Systems- Assessing Strengths, Weaknesses, Opportunities, and Threats", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.c43-c51, August-2023, Available :http://www.jetir.org/papers/JETIR2308206.pdf

"Digital Payment Services: A Comparative SWOT Analysis of Indian and International Payment Systems- Assessing Strengths, Weaknesses, Opportunities, and Threats", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppc43-c51, August-2023, Available at : http://www.jetir.org/papers/JETIR2308206.pdf