• NEHARIKA PATNI
• BASIL M RAFI
• Dr. Budha Anuradha

In this research paper, the dividend payout policy of different companies has been used to establish a relationship between the announcement and distribution of dividend followed by change in their equity stock prices. This paper is only focused on 9 companies under the FMCG (Fast moving consumer goods) industry and the dividend payout policy and the equity stock prices of Hindustan Unilever Ltd., Colgate Palmolive, Emami Ltd., Indian Tobacco Company (ITC)Ltd., Nestle India Ltd., Britannia Industries Ltd., Asian Paints Ltd., Godrej Consumer Products Ltd., and Dabur. This research is undertaken to analyze the market trends and anomalies that occur when a company takes its dividend policy decision on the basis of equity stock prices.

Dividend Payout Policy, Equity stock prices, FMCG sector, Stock price Volatility, Dividend announcement date

"IMPACT OF DIVIDEND PAYOUT ON INDIAN FMCG EQUITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.727-735, February-2019, Available :http://www.jetir.org/papers/JETIR1902991.pdf

"IMPACT OF DIVIDEND PAYOUT ON INDIAN FMCG EQUITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp727-735, February-2019, Available at : http://www.jetir.org/papers/JETIR1902991.pdf