• Anjani Kumar Singh

This research explores the influence of pricing strategies on consumer purchasing behavior in the context of consumer goods. Pricing is a fundamental component of marketing management, and its impact on consumer decision-making is of paramount importance to businesses. Through a comprehensive review of literature and empirical analysis, this study delves into how various pricing strategies, such as dynamic pricing, bundle pricing, and discount pricing, affect consumers' purchasing decisions. The research findings shed light on the intricate relationship between pricing tactics and consumer behavior, highlighting that pricing strategies can significantly influence consumers' perceptions of product value, brand loyalty, and purchase intent. Additionally, this study examines the moderating role of demographic factors, such as income level and age, in shaping consumer responses to different pricing strategies. Understanding the complex interplay between pricing and consumer behavior is essential for businesses seeking to optimize their marketing efforts and enhance profitability. By gaining insights into the impact of pricing strategies on consumer goods purchasing behavior, companies can tailor their pricing approaches to better align with consumer preferences and market dynamics, ultimately driving more effective marketing management practices.

Pricing strategies, Consumer goods, Purchasing behavior, Price elasticity

"Examining the Impact of Pricing Strategies on Consumer Goods Purchasing Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 6, page no.239-246, June-2015, Available :http://www.jetir.org/papers/JETIR1701A30.pdf

"Examining the Impact of Pricing Strategies on Consumer Goods Purchasing Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 6, page no. pp239-246, June-2015, Available at : http://www.jetir.org/papers/JETIR1701A30.pdf