ISSN: 2349-5162

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Published in:

Volume 4 Issue 2
February-2017
eISSN: 2349-5162

Unique Identifier

JETIR1702028

Page Number

134-138

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Title

Marketing Strategies of Library and Information Services in India

ISSN

2349-5162

Cite This Article

"Marketing Strategies of Library and Information Services in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 2, page no.134-138, February-2017, Available :http://www.jetir.org/papers/JETIR1702028.pdf

Abstract

Today whole business is depend on marketing, therefore marketing of any product is the whole business seen from the point of view of its final result, that is from customer’s point of view. Thus marketing means working with market to actualize potential exchanges for the purpose of satisfying human needs and wants. Information is the power and libraries and information centers are the reservoir of this information. Libraries are also profit services industries and information is their key product. Marketing in Library with rapid advanced in on-line technology sector the libraries are experience a period of radical changes in all the activities, particularly while providing information services to their users. Today Libraries and information professional must assume a proactive role to cope with increasing competition.

Key Words

Marketing of information Product, Libraries.

Cite This Article

"Marketing Strategies of Library and Information Services in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 2, page no. pp134-138, February-2017, Available at : http://www.jetir.org/papers/JETIR1702028.pdf

Publication Details

Published Paper ID: JETIR1702028
Registration ID: 181055
Published In: Volume 4 | Issue 2 | Year February-2017
DOI (Digital Object Identifier):
Page No: 134-138
ISSN Number: 2349-5162

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Cite This Article

"Marketing Strategies of Library and Information Services in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 2, page no. pp134-138, February-2017, Available at : http://www.jetir.org/papers/JETIR1702028.pdf




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