ISSN: 2349-5162

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Published in:

Volume 4 Issue 2
February-2017
eISSN: 2349-5162

Unique Identifier

JETIR1702030

Page Number

150-173

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Title

“CONSUMERS PERCEPTION TOWARDS RETAIL SECTOR –A CASE STUDY”

ISSN

2349-5162

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"“CONSUMERS PERCEPTION TOWARDS RETAIL SECTOR –A CASE STUDY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 2, page no.150-173, February 2018, Available :http://www.jetir.org/papers/JETIR1702030.pdf

Abstract

The word retail is derived from the French word “retailer” meaning to cut a piece off or break bulk. It includes all the activities directly related to the sale of goods and services to the ultimate consumer for personal and non-business use. Retailing is a business activity involving selling goods and services to consumer for their personal use. It covers entire range of goods and services from apparels, food products furniture, garments, household gadgets to automobiles, medicines apparel, movie tickets stationery all types of services including banking and insurance service. Thus retailing is the last link in the distribution process during which goods and services are sold to final consumers Evolution of Retailing in India In olden day’s economy was said to be barter economy. So barter is considered as one of the oldest form of retail in India. Most of the retailing may be inform of Haats, Mandis, Melas in India and also in other countries. The single largest retail chain in India is the public distribution system. Popularly known’s as PDS or “Rationing system introduced by the Britishers during the world war II. Public distribution system was first started in Bombay in the year 1939. Latter system was extended to other cities and towns. After the world war II, this system was abolished. After Independence Indian Government re-introduced public distribution system in the year 1950. The evolution of retailing also took place in form of canteen stores department (CSD) post office in India (service) Khadi and village industries (Established after Independence) presently KVIC’s are more than 7050 stores throughout India. The co-operative movement ignited and the Indian govt established Kendriya Bhandars in 1963. Since from introduction of New economic policy in 1991 called LPG (Liberalization rivatization and Globalization) with new economic policy most of the restrictions on private companies were lifted and the license RAJA helps in promoting economic

Key Words

Retail, piece, break bulk, business, activity, budget, goods, product. Future.

Cite This Article

"“CONSUMERS PERCEPTION TOWARDS RETAIL SECTOR –A CASE STUDY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 2, page no. pp150-173, February 2018, Available at : http://www.jetir.org/papers/JETIR1702030.pdf

Publication Details

Published Paper ID: JETIR1702030
Registration ID: 185284
Published In: Volume 4 | Issue 2 | Year February-2017
DOI (Digital Object Identifier):
Page No: 150-173
ISSN Number: 2349-5162

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Cite This Article

"“CONSUMERS PERCEPTION TOWARDS RETAIL SECTOR –A CASE STUDY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 2, page no. pp150-173, February 2018, Available at : http://www.jetir.org/papers/JETIR1702030.pdf




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