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Published in:

Volume 4 Issue 5
May-2017
eISSN: 2349-5162

Unique Identifier

JETIR1705094

Page Number

515-522

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Title

CUSTOMER PERCEPTION TOWARDS INTERNET BANKING: IDENTIFYING THE MAJOR CONTRIBUTING FACTORS

ISSN

2349-5162

Cite This Article

"CUSTOMER PERCEPTION TOWARDS INTERNET BANKING: IDENTIFYING THE MAJOR CONTRIBUTING FACTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 5, page no.515-522, May-2017, Available :http://www.jetir.org/papers/JETIR1705094.pdf

Authors

Abstract

The way technology and the internet have developed in recent years has changed the approach taken by many organizations in order to operate and conduct their business. There are numerous factors that dictate the perception of users of internet banking and it is very essential to identify those factors and the extent of their magnitude in order to improve these services. This study is descriptive type and data is collected from the internet banking customers of various commercial banks of India through self-administered questionnaire. This study has a sample size of 202 internet banking customers which includes people from different demographics. The results highlighted that there are various factors that contribute to forming a customer’s perception towards internet banking, promptness and efficiency being the most important one. Some other factors that were identified in the factor analysis were perceived ease of use, perceived service quality, perceived integrity, perceived trust, intention to continue, Technological structure and perceived usefulness. Also, the results show that most of the users use internet banking on weekly basis and it is mostly used for conducting account to account funds transfer followed by checking balance and transaction statements.

Key Words

Customer Perception, Internet Banking, Banking Awareness

Cite This Article

"CUSTOMER PERCEPTION TOWARDS INTERNET BANKING: IDENTIFYING THE MAJOR CONTRIBUTING FACTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 5, page no. pp515-522, May-2017, Available at : http://www.jetir.org/papers/JETIR1705094.pdf

Publication Details

Published Paper ID: JETIR1705094
Registration ID: 306625
Published In: Volume 4 | Issue 5 | Year May-2017
DOI (Digital Object Identifier):
Page No: 515-522
ISSN Number: 2349-5162

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Cite This Article

"CUSTOMER PERCEPTION TOWARDS INTERNET BANKING: IDENTIFYING THE MAJOR CONTRIBUTING FACTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 5, page no. pp515-522, May-2017, Available at : http://www.jetir.org/papers/JETIR1705094.pdf




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