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"IMPORTANCE OF MANAGEMENT INFORATION SYSTEM IN PUBLIC SECTOR BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.652-654, January-2018, Available :http://www.jetir.org/papers/JETIR1801125.pdf

• Neeraj Kumar Vats
• Dr. R. K. KUSHWAHA

In a banking environment characterized by a battle for the customer, in which the need to increase volume has given way to selective growth strategies, an undeniable competitive advantage provided by robust, reliable and useful systems to measure the customer Profitability or value, both existing and possible, compared to budgeting Price methods. This is due both to its ability to identify where to generate Value and the ability to direct the actions of branches and sales personnel the actual profitability of each client to focus on those who do it the most Contribution to the margin while working on the profitability of which currently contribute less.

Bank, public sector, Management Information System

"IMPORTANCE OF MANAGEMENT INFORATION SYSTEM IN PUBLIC SECTOR BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp652-654, January-2018, Available at : http://www.jetir.org/papers/JETIR1801125.pdf