• Dr. SYEDA TABASSUM S.G

One of the biggest innovations in the banking industry's history is digital banking. In order to provide online customer service, all conventional banking goods, procedures, and activities must be digitalized. Many bank clients have become much more accustomed to using digital channels during the last six months and have visited branches less frequently. Currently, there are 2.5 billion users worldwide that utilize digital banking services. Of them, 68% of Indian consumers undertake financial transactions using online or mobile banking. Digital banking is quick, practical, and effective. It's an easy way to transfer money across accounts, pay bills, deposit and withdraw money, manage loans, and access account services, among other things. It is accessible around-the-clock for convenient banking services. Notwithstanding the aforementioned advantages, there exist a number of obstacles such as the risk of identity theft and breach of security, the possibility of excessive spending, technical glitches, conventional banking practices, absence of internet connectivity, lack of personal banker relationship, and inadequate understanding of digital banking. The banking industry has undergone a paradigm change and emerging trends have simplified banking

AN ANALYSIS OF CUSTOMER EXPERIENCES AND CHALLENGES ENCOUNTERED WITH DIGITAL BANKING

"AN ANALYSIS OF CUSTOMER EXPERIENCES AND CHALLENGES ENCOUNTERED WITH DIGITAL BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.138-141, January-2018, Available :http://www.jetir.org/papers/JETIR1801338.pdf

"AN ANALYSIS OF CUSTOMER EXPERIENCES AND CHALLENGES ENCOUNTERED WITH DIGITAL BANKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp138-141, January-2018, Available at : http://www.jetir.org/papers/JETIR1801338.pdf