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A Study on factors that influence the choice of consumer’s towards the supermarket

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The Indian retail industry is dynamic and fast growing industries due to the entry of several new players. It contributes 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent in the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanisation and solid growth of internet. Shopping today is much more than just buying- it is an experience itself. In Additional, because “retailing includes activities that involved the selling goods and services directly to the final consumer”, retailing industry may affect many other industries like transportation, logistics, services. In India post liberalization (1991), organised retailing has become more attractive for both the Indian companies and the Multinational companies. In the organised retailing supermarket and hyper market formats are very popular in India. Organised retailing is in the nascent stage in India. Main focus of this study are, to find various format of organized retail, to find out most promising supermarket stores & to study various Factors influencing the customers to shop at modern supermarket chains.

Key Words

Retail, Supermarket stores, factors affecting supermarket choice

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"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp314-317, February-2018, Available at : &

Publication Details

Published Paper ID: JETIR1802049
Registration ID: 180246
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 314-317
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 2 | February 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 2 | Impact factor 5.87

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 February 2018.
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  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
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