ISSN: 2349-5162

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Published in:

Volume 5 Issue 2
February-2018
eISSN: 2349-5162

Unique Identifier

JETIR1802049

Page Number

314-317

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Title

A Study on factors that influence the choice of consumer’s towards the supermarket

ISSN

2349-5162

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"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 2, page no.314-317, February-2018, Available :http://www.jetir.org/papers/JETIR1802049.pdf

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Abstract

The Indian retail industry is dynamic and fast growing industries due to the entry of several new players. It contributes 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent in the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanisation and solid growth of internet. Shopping today is much more than just buying- it is an experience itself. In Additional, because “retailing includes activities that involved the selling goods and services directly to the final consumer”, retailing industry may affect many other industries like transportation, logistics, services. In India post liberalization (1991), organised retailing has become more attractive for both the Indian companies and the Multinational companies. In the organised retailing supermarket and hyper market formats are very popular in India. Organised retailing is in the nascent stage in India. Main focus of this study are, to find various format of organized retail, to find out most promising supermarket stores & to study various Factors influencing the customers to shop at modern supermarket chains.

Key Words

Retail, Supermarket stores, factors affecting supermarket choice

Cite This Article

"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp314-317, February-2018, Available at : http://www.jetir.org/papers/JETIR1802049.pdf

Publication Details

Published Paper ID: JETIR1802049
Registration ID: 180246
Published In: Volume 5 | Issue 2 | Year February-2018
DOI (Digital Object Identifier):
Page No: 314-317
ISSN Number: 2349-5162

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Cite This Article

"A Study on factors that influence the choice of consumer’s towards the supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 2, page no. pp314-317, February-2018, Available at : http://www.jetir.org/papers/JETIR1802049.pdf




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