JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 5 Issue 4
April-2018
eISSN: 2349-5162

Unique Identifier

JETIR1804228

Page Number

12-40

Share This Article


Title

Prevalent Level of Customer Relationship Management in Hospitality Industry: A case study of Five star Hotels in NCR.

ISSN

2349-5162

Cite This Article

"Prevalent Level of Customer Relationship Management in Hospitality Industry: A case study of Five star Hotels in NCR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.12-40, April-2018, Available :http://www.jetir.org/papers/JETIR1804228.pdf

Abstract

Hospitality Industry is experiencing a robust and progressive growth with an aggressive and rapidly increasing competition. It alone is a multi billion dollar enterprise and the Indian Hospitality Industry is experiencing the rare growth trends. So, in this competitive scenario maintaining strong and long lasting relationships with the customers is the key to success. Hotels these days are adopting many such customer relationship management strategies to create a bond with the customer. In the present study an attempt has been made to study the existing level of CRM in Five star and five star deluxe properties in NCR and it has been found that CRM strategies are being followed in a very positive and robust way in sampled hotels in NCR.

Key Words

customer relationship management

Cite This Article

"Prevalent Level of Customer Relationship Management in Hospitality Industry: A case study of Five star Hotels in NCR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp12-40, April-2018, Available at : http://www.jetir.org/papers/JETIR1804228.pdf

Publication Details

Published Paper ID: JETIR1804228
Registration ID: 180992
Published In: Volume 5 | Issue 4 | Year April-2018
DOI (Digital Object Identifier):
Page No: 12-40
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"Prevalent Level of Customer Relationship Management in Hospitality Industry: A case study of Five star Hotels in NCR.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp12-40, April-2018, Available at : http://www.jetir.org/papers/JETIR1804228.pdf




Preview This Article


Downlaod

Click here for Article Preview