• DR. VIKRAMJIT SINGH

In current scenario, the role of media is elevating in having the publicity by the political parties over their opponents by presenting their negative points in the movies. For example, the movies “The accidental prime minister”, “Udta Punjab”, “Indu Sarkar” were used for the political advantages. Such practices should be taken care by the governing bodies including the censor board so that the political benefits cannot be exploited by any of the parties. In this paper, the aspects associated with the political publicity with the role of media are presented and therefore needs the higher degree of attention and concentration by the bodies to avoid such practices. In addition, the news channel operators are competing in the Rajya Sabha and Lok Sabha and giving the benefits to the political parties in their publicity by their channels.

Media in Politics, Role of Movies in Politics, Publicity Media

"The Role of Media in Political Elevation and Fame", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.843-850, May 2018, Available :http://www.jetir.org/papers/JETIR1805881.pdf

"The Role of Media in Political Elevation and Fame", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp843-850, May 2018, Available at : http://www.jetir.org/papers/JETIR1805881.pdf