• Dr. Dhruba Lal Pandey

The purpose of this study is to examine the influencing factors and their impacts on consumer’s unplanned buying behavior in self-service stores. A total of 52 walked out consumers of two self-service store (Bhatbhateni and Bigmart located in Kathmandu Valley) served as the sample including both male and female. The methods of analysis employed in this study are independent sample-T test, One Way ANOVA,correlation and regression statistics. The results from the analysis found a significant difference exists between male and female customers on unplanned buying behavior while no significant difference across the age group. Likewise, product display in terms of promotional factors are found to be positively correlated and similar effect has been found with unplanned buying behavior.The proper combination and synergistic effect of the various factors influencing unplanned buying are found to lead toward more sales turnover and, thereby benefit the marketers and retailers. Management of product display is the most critical issues in Nepalese self-service stores. When consumers are exposed to different forms of product displays, they are more likely to make purchase decision on impulse.

unplanned buying behavior, product display, promotional factors.

"Determinants of unplanned buying behavior of consumers in self-service stores.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.1175-1186, May-2018, Available :http://www.jetir.org/papers/JETIR1805940.pdf

"Determinants of unplanned buying behavior of consumers in self-service stores.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp1175-1186, May-2018, Available at : http://www.jetir.org/papers/JETIR1805940.pdf