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June-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1806729
Registration ID:
184416
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Title
IDIC Model in Pharmaceutical Companies
Authors
Abstract
The Indian pharmaceutical market is a very uneven market and does not Veronese product patent. Hence brand differentiation is very complex in a market where there are over 50 brands for every molecule. Thus the relationship between the Medical Representative (the main medium of promotion) and the doctor is the key driver for sales. A complete step by step process is given to beginning a CRM initiative based on the IDIC model recommended by peppers and Rogers.
Key Words
Marketing, Management, Customer, Patent.
Cite This Article
"IDIC Model in Pharmaceutical Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.230-234, June-2018, Available :http://www.jetir.org/papers/JETIR1806729.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"IDIC Model in Pharmaceutical Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp230-234, June-2018, Available at : http://www.jetir.org/papers/JETIR1806729.pdf
Publication Details
Published Paper ID: JETIR1806729
Registration ID: 184416
Published In: Volume 5 | Issue 6 | Year June-2018
Page No: 230-234
Country: --, --, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1806729
Published Paper PDF: https://www.jetir.org/papers/JETIR1806729
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