• Bhabani Shankar Padhy
• R Kumar Bhaskar

Social Entrepreneurship has emerged as an innovative concept over the last two decades eliciting critical attention from academics and professionals. This article aims to benefit the extant knowledge of Social Entrepreneurship by providing a comprehensive understanding regarding the role of values divergence in stakeholder engagement. The article explores the possibility of a ‘values orientated’ framework to supplement the conventional stakeholder salience framework as an instrument for assessing stakeholder engagement in the context of Social Enterprise management. This empirical case explains the stakeholder relationship through the salience attributes namely Power, Urgency and Legitimacy to discern the Definitive stakeholders and to analyze the dynamic aspect of salience over different stages of the organizational growth. But when it comes to Social Enterprises, the intended social value creation involves wider stakeholder engagement, and thus a more intimate awareness of stakeholder relationships is warranted. This study identifies four characteristics of stakeholder engagement where convergence/divergence of stakeholder values becomes crucial for the success of the enterprise.

Index Terms - Stakeholder engagement; Salience framework; Social Enterprise; India; Values convergence; Values divergence.

"Analyzing The Dynamics of Stakeholder Engagement in Social Enterprise; Values Divergence & The Salience Framework", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.682-693, September-2018, Available :http://www.jetir.org/papers/JETIR1809897.pdf

"Analyzing The Dynamics of Stakeholder Engagement in Social Enterprise; Values Divergence & The Salience Framework", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp682-693, September-2018, Available at : http://www.jetir.org/papers/JETIR1809897.pdf