• Dr. Gosukonda Lalitha

Make in India Campaign is an initiative of Prime Minister Narendra Modi on 25 September 2014 by addressing a mass audience including both national and international entrepreneurs in New Delhi. This is an international marketing strategy conceptualized by the PM of India to attract investments from businesses all over the world and transforming India into a global manufacturing Hub. For promoting this campaign the web portal, logo and brochures are used for detailing 25 priority sectors of the economy. The objective behind this initiative is to focus on job creation, skill development and innovation and to align India’s manufacturing sector into the Global Value Chain by encouraging Public Private Partnership (PPP), Joint Ventures (JV), Foreign Direct Investment (FDI) inflow, and advancing Ease in Doing Business (EDB). Higher education will also play a significant role in improving the quality of Research and Development (R&D). This scheme focuses on acceleration of economic growth to the new heights and to pull back the economy from clutches of recession. In this paper, an attempt is made to study the role of Make in India as a driver of growth in different sectors and its opportunities, challenges and changes needed ahead.

Make in India Campaign, international marketing strategy, job creation, skill development, innovation, Foreign Direct Investment (FDI) inflow, Global Value Chain, Ease in Doing Business.

"MAKE IN INDIA-A KEY FOR ECONOMIC GROWTH ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.1262-1272, July-2018, Available :http://www.jetir.org/papers/JETIR180Z078.pdf

"MAKE IN INDIA-A KEY FOR ECONOMIC GROWTH ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp1262-1272, July-2018, Available at : http://www.jetir.org/papers/JETIR180Z078.pdf