• Prateek Sapra
• Dr. Saurabh Dixit

Study is based on Branding of travel agency business and its products, the role played by Internet, Travel aggregators, Social media, Print media, Mobile applications, Content of website etc in promoting the brand. Travel and tourism is one of the fastest growing industries in the world hence lot of travel agencies have also established which created lot of competition and rivalry in every market hence it become mandate for individual to think out of the box in order to create brand value among the target audience. Present study can be utilized for implementation towards development of beginner till well established travel small medium entrepreneurs. According to Kotler and Armstrong (2006), brand building and management are essential skills in the marketing of any product, service, organization, person, place or cause. A brand is not just the name put an offering; it is the

KEYWORDS: Branding, Travel agency business, Branding through different channels, Departments responsible for branding of organization, Steps required to lead the market

"Branding of Travel Agency Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.748-752, October-2018, Available :http://www.jetir.org/papers/JETIR1810514.pdf

"Branding of Travel Agency Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp748-752, October-2018, Available at : http://www.jetir.org/papers/JETIR1810514.pdf