• Preeti Sharma
• Pooja Yadav

This study is basically conducted to find out means to enhance the shopping experiences as well behavior of the shoppers involving both online shoppers as well traditional shoppers. While conducting study, 200 respondents are asked to provide their recommendations in the form of ranks as per their priorities. This survey is basically an exploratory cum descriptive in narure and purposive sampling is done for the research. This study focuses on the suggestions or recommendations of the shoppers consisting of males and females. Through this study, we found the key points of both of shopping modes on which sellers must work on to enhance the sales and convenience of the consumers.

Online shopping, In-store shopping, Recommendation, Consumer behavior

"Recommendations of Shoppers to Enhance their Future Shopping Experiences: On the Basis of Gender", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.247-255, November-2018, Available :http://www.jetir.org/papers/JETIR1811937.pdf

"Recommendations of Shoppers to Enhance their Future Shopping Experiences: On the Basis of Gender", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp247-255, November-2018, Available at : http://www.jetir.org/papers/JETIR1811937.pdf