• Ruchika Joshi
• Dr Sanjay Khatri

Consumers are immensely vigorous in behavior and choice, their proclivity keeps on changing from time to time. Online shopping is one of the consequences of changed consumer behavior. Technological advancement and chaotic schedule has made online shopping very convenient and a preferred option. It is acquiring abundant significance in today’s world because of its comfort to purchase goods from the vicinity of the consumer’s comfort area. The present communication summarizes various factors influencing the buying motive of consumers towards online shopping. It comprises of various available literatures and offers theoretical basis to the academicians, practitioners and web-marketers.

Factors, Chaotic, Convenient, Online Shopping.

"Factors Affecting Consumer Buying Behavior Towards Online Shopping- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.613-615, November-2018, Available :http://www.jetir.org/papers/JETIR1811988.pdf

"Factors Affecting Consumer Buying Behavior Towards Online Shopping- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp613-615, November-2018, Available at : http://www.jetir.org/papers/JETIR1811988.pdf