• Shalu Chopra
• Francis Arackal

Abstract Ethnographic Videography commence to undergo, expound & portray culture and society by scrutinizing ethnographic video in contrary to ethnographic film. By flocking, propogating, and enquiring data to apprehend use and misuse of videography as an abet to ethnographic research. I will focus on how ethnographic videography annotate the nuances of culture for professional environmental and organizational motive utilizing social media and examine the trends related to ethnographic videography on social networking websites and their budding impacts on rising generation. Digital technologies confer social media in collation to mainstream as it has the prospective to open a new direction in ethnographic videography. The determination of the research is to study the impression of ethnographic videography on rising generation with succour of social trends. Ethnographic videography infiltrate social trends which is skilled by ethnographic filmmaking, visual sociology and cultural studies. The research necessitates comparative analysis methodology by evincing social, professional, environmental and organizational videography utilizing social media.

Keywords: Videography, Social Media ,ethnography, Digital technology, impact factor.

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.1-9, November-2018, Available :http://www.jetir.org/papers/JETIR1811A01.pdf

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp1-9, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A01.pdf