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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812A03

Page Number

11-21

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Title

PERCEPTUAL FLUENCY & SHOPPING ORIENTATION TOWARDS ONLINE GRATIFICATION – IT EMPLOYEES AT COIMBATORE CITY.

ISSN

2349-5162

Cite This Article

"PERCEPTUAL FLUENCY & SHOPPING ORIENTATION TOWARDS ONLINE GRATIFICATION – IT EMPLOYEES AT COIMBATORE CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.11-21, December-2018, Available :http://www.jetir.org/papers/JETIR1812A03.pdf

Abstract

The research paper is focused on the preferential influence of perceptual fluency and online shopping orientation towards online gratification, online shopping intention.The nature of the association between the variables leading to online gratification and online shopping intention. Accordingly, this present study would throwaway light on these tremendously classical but less researched variables. The research design used in this research, positivism approach is adopted by the researcher to explore the accuracies of the observation by empirical evidence through the hypothetico-deductive method. The research instrument used in this research in order to collect the primary data is a standardized questionnaire. The adopted standardized scales are partially modified by the researcher. The sampling technique Stratified Random Sampling Technique was used in this research.

Key Words

Perceptual fluency, Online Shopping Orientation, Online Gratification, online shopping intention, Rating & Reviews

Cite This Article

"PERCEPTUAL FLUENCY & SHOPPING ORIENTATION TOWARDS ONLINE GRATIFICATION – IT EMPLOYEES AT COIMBATORE CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp11-21, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A03.pdf

Publication Details

Published Paper ID: JETIR1812A03
Registration ID: 194245
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 11-21
ISSN Number: 2349-5162

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Cite This Article

"PERCEPTUAL FLUENCY & SHOPPING ORIENTATION TOWARDS ONLINE GRATIFICATION – IT EMPLOYEES AT COIMBATORE CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp11-21, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A03.pdf




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